Posts Tagged ‘Premiere Radio Networks’

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KO’S K O

May 24, 2009

 KOsKO2

It was bound to happen sooner or later.

In a brilliant move by MSNBC’s Keith Olbermann, Rush Limbaugh was revealed for the intellectual field mouse that he is. Combine that “attribute” with the personality of a rake and his Jabba-the-Hut posture as seen on  his “Ditto Cam” and you have the buffoon that conservatives are inexplicably afraid to defy.

Many think Rush is a genius when it comes to how well he markets himself, but let’s give credit where credit is due. ClearChannel Communications through its subsidiary, Premiere Radio Networks, markets Rush’s show free of charge to hundreds of radio stations. Because Rush’s popularity is barely 20%, Premiere uses his show as a loss-leader to obtain advertising time for national sponsors. In other words, radio stations don’t pay a dime for three hours of national programming. They simply trade for 45 minutes of advertising in that three hour time slot. None of this was Rush’s idea.

Olbermann has gone after Rush in the past for some of his insulting, racist, and incendiary rants. Here’s Keith highlighting some of Rush’s “greatest hits.”

Rush has now challenged MSNBC. He believes they can’t go 30 days without talking about him.

This was a bad idea.

What Rush didn’t expect was Olbermann throwing the same challenge back on him in his “WTF!?! Moment” on May 21st, which featured Keith saying… you guessed it… “F. U.”  to Rush. (Not the actual words – just the letters.)

Rush responded by saying that Olbermann’s “back-at-you” challenge was incoherent.  That’s rich. The man with no ability for thoughtful discernment calls the highly educated and intellectually superior MSNBC host “incoherent.”

Never give Keith Olbermann a second chance to make a fool of you. He’s too good at it the first time. Olbermann not only re-issued and re-aired his challenge the next night, calling it the “WTF Coherency Test,” but had his graphics team create a new “Bouncing Rush” logo from Rush’s entrance at the CPAC Convention earlier this year.

Maybe “buffoon” is too generous.

Sincerely,

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www.MichaelKontras.com